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Press
Release
Looking
For Love “Curvy” Style at VenusDivasDating.com
Dating WebSite Launches For Plus Size People
Vancouver, WA - August, 2003 -- VenusDivas.com, an
internet resource dedicated exclusively to everything plus
size, has just partnered with Dating Tech Network to launch
our new online dating site for plus size people called VenusDivaDating.com.
“Our goal is always striving to create exciting new online
opportunities for the 68% of the female population that is
considered plus size (sizes 12 and up). A place where curvy
people can learn, connect, grow and now maybe even find the
love of their life!” comments Valery Foley, VenusDivas.com
cofounder and CEO.
“Since Venus has been a leader in the plus size market
since 1998, it was a natural progression for us to move into
the online dating territory,” reported Raul Amador, VenusDivas.com
cofounder and CFO. According to ComScore Media Metrix, “there
are over 40 million people using online dating services each
month.” Plus, there has been a, “51% growth in the
industry since January 2003.” (source: Hitwise)
Kristin Calkins, Chief Marketing Officer for DatingTech
Network, has this to say, "We are opening the door
for many singles around the world to find their best friend,
soul mate, or love of their life and it's working! Members
are writing in every day telling us they have met 'the one'
because of our site and marriage plans are on the way! It's
safe, comfortable and a friendly environment for our members
to meet one another. We don't believe in advertising for advertising
sake and that is why we don't SPAM, pop-up, pop-under or allow
banners on our site. Integrity is our number one priority
and because of this we have the highest conversion ratio from
non-paid to paid membership in the industry."
When defining the plus size market, we are looking at more
then half of the U.S. population. According to Michele Weston,
author of Learning Curves: Living Your Life in Full and With
Style (Crown), 68 percent of adult women in the United States
-- about 65 million women -- wear a size 12 or above.
Awareness has grown of the curvy consumer. In the early 1990's
there were approximately 200 vendors catering to the plus
size market and today there are over 2000.
In a September 2001 report from MarketResearch.com, U.S. retail
sales of women’s plus-size apparel approached $32 billion
in year 2000, representing a 33% rate of growth since 1996,
and capturing a 27% share of all U.S. women’s apparel
sales – making it the fastest-growing segment in the
industry. Plus size U.S. apparel sales are expected to reach
$47 billion by 2005, representing a 49% increase over year
2000 sales.
About the Parent Company, VenusDivas.com
VenusDivas.com is a subsidiary of Venus Imaging Education,
LLC and is headquartered in Vancouver, Washington. Since 1998,
Venus has been inspiring, celebrating and connecting Curvy
Woman and Teens with size friendly resources and companies.
Our Venus Diva motto? “Curvy, Confident, Stylish & BeautiFULL.”
With the help of the Venus Divas, leading full-figure industry
experts, we offer the plus size community the latest information
as well as expert advice on fashions to fit their curves,
plus size modeling and performing, self esteem at any size,
healthy lifestyles, curvy contests and much more.
The url is http://venusdivadating.com
For Additional Information, Please Contact:
Valery Amador
Venus Imaging Education, LLC
http://www.VenusDivas.com
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Press Release 3 | VenusDivas.com
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